Website ROI Calculator

What is your website actually costing you each month?

Your beginner-friendly calculator to see exactly what your website is (and isn't ) returning to your business.

Here's what nobody says out loud when you're building your client base and refining your offers: your website isn't neutral. It's either working for you or it's working against you and the difference shows up in your revenue.

Calculate my ROI

Sound familiar?

"I know my website needs work, but I have no idea if it's actually costing me clients."

"I've been sending people to my site and nothing is converting — I just don't know why."

"I've invested real money into my business. My website doesn't reflect that."

"I keep putting a redesign off because I can't justify the cost but I also can't prove it's fine."

If you nodded at even one of those, this calculator was made for you.

Calculate my ROI

I'm Raven — designer and recovering marketer.

Short version: I have a degree in marketing, and spent years in nonprofit and higher ed watching good missions get buried under bad branding. Eventually I stopped trying to make the corporate ladder work for me and found design — specifically the intersection of design and strategy. The part where something looks right and works right at the same time.

And here's what I know after years of this work:

If you're bringing real expertise to your market and the inquiries still feel inconsistent, if people who would be perfect clients are checking you out online and going quiet, if you're closing deals through referrals and word of mouth but your website isn't converting strangers into believers — your site has a cost attached to it.

This calculator shows you what that cost looks like in numbers.

No vague "you could be doing better." A real projection: your estimated monthly revenue impact, your current conversion gap, and what closing it is actually worth.

Calculate my ROI