the profit table

Bringing financial clarity and CFO-level strategy to ambitious entrepreneurs.

Industry

Financial

services

Brand Strategy

Creative Direction

Visual Identity

Website Design & Development

platform

Showit

the brief

Financial strategy for growth-focused entrepreneurs

Dondrea Owens is a certified accountant and founder of The Profit Table. Her firm offers CFO-level financial strategy for entrepreneurs who are serious about scaling with intention. They make complex money conversations feel manageable and their brand needed to do the same. The goal was communicating both a high-end editorial and grounded accounting partner for high-achieving women.

Social Media Templates

After hiring us for her rebrand, Dondrea stayed with us a retainer client. Her social media needed an overhaul to be consistent with her website and brand assets. All templates were Canva editable (platform of her choice) designed with conversion in mind.

We also created other assets to support her business like:

  • Client Experience Packets

  • CRM brand assets

  • Presentation Decks

Showit Website Design

For The Profit Table’s website we aimed to not only highlight their services and expertise, but to attract aligned clients: women who are 6 and 7-figure earners seeking financial support beyond managing books.

Project preview

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Beam Lab