Pardon the dust, we’re updating our blog.
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Design Brief
I’ve Spent 6 Years Testing Brand Strategies — Here’s What Actually Works in 2026
After 6 years of brand and web design work for established founders and consultants, here’s what actually moves the needle and what’s overrated.
Why Your Website Isn't Converting Clients (And the 5 Signs You've Been Ignoring)
You've done the work, built the reputation, and have real results to show for it but your website isn't converting clients the way it should. If your site feels like it's introducing a version of you that no longer exists, it's probably costing you more than you realize. These are the five website red flags that tell established founders exactly where the disconnect is happening.
Launching a Beauty Startup’s Wig-Care Brand for Bold Women
Veda’s wig-care startup needed a confident, cohesive launch. Our Legacy Build delivered a bold brand identity and website that set Baby Be Ready up for beauty-industry success.
Does Website Copy Need to Come Before Design?
Wondering if website copy needs to come before design? The answer is a resounding yes. Your copy lays the groundwork for a cohesive, user-friendly site that speaks directly to your audience. Dive into why words should lead the way in your website project.
Do You Really Need a Rebrand? Why Consider a Refresh Instead.
Not sure if your business needs a full rebrand or just a refresh? Discover the key differences, benefits, and which option makes sense for your goals
Why Your Business Isn’t Growing After Working With a Designer
Revamped your branding but not seeing growth? Discover why design alone won’t grow your business and how strategy, marketing, and support fill the gaps.
Why a Good Product or Service Alone Won’t Sell (And What You Can Do About It)
Think a good product or service sells itself? Think again. Learn why strategy and branding are key to driving sales and how to create a brand that works.
2024 Business Lessons: Growth, Faith, and Strategic Rebuilding
As 2024 wraps up, I’m reflecting on a year of valuable lessons—from embracing progress over perfection to rebuilding with strategic intention. Here’s what I learned about business, faith, and showing up for my audience.
Design Sprint: Vibrant Nonprofit Squarespace Website Launch
We partnered with POC Collaborative Resource Center to deliver a bold brand refresh, vibrant website redesign, and easy-to-use templates that empowered their mission and engaged their community.
The Real Cost of a Website: Why We Prioritize Pricing
Wondering what a website will really cost? We break down the investment details so you understand exactly what goes into your website, from design complexity to content needs and integrations.
Showit vs. WordPress: The Difference
Discover the difference between WordPress and the Showit website platform. Consider how this combo can help you create a stunning, easy-to-manage website for your blog or small business.
Revolutionize Your Squarespace Website with accessiBe: A Review
Inclusivity should be in digital spaces, too. Here's a look at how accessiBe is helping your Squarespace website stay legal and accessible.
Choosing the Right Website Platform: Squarespace vs. Showit
Explore the key differences between Squarespace and Showit to determine which website platform suits your business best.
The Top 5 Tools I Use to Streamline My Business
In today’s fast-paced world, the right tools aren’t optional—they’re essential to stay ahead.
SEO For New Business Owners: A Guide
Dive into SEO for new business owners. Learn how to boost your digital presence with our straightforward SEO Checklist. No jargon, just results.
What Your Email Strategy Should Look Like at Every Stage of Business
Nobody tells you when to start taking email seriously. So most people either ignore it entirely or build something too complicated too early and abandon it by month three. Here's what your strategy should actually be doing at the stage your business is in right now.
7 Simple Ways to Optimize Your Blog Posts on Squarespace
Discover 7 easy and free ways to optimize your Squarespace blog posts for better SEO and improved user experience. From keyword research to mobile-friendly design, these tips will help you enhance your blog’s performance and keep readers engaged.
Do This Before you Hire a Web Designer
Hiring a web designer doesn’t have to be overwhelming. Read these tips to streamline the process and get prepared.
website roi calculator
Respectfully… your website might be underselling you.
Use the Website ROI Calculator to find out how much visibility, leads and revenue your current website could actually be leaving on the table.
Strategist, designer and recovering marketer.
Hey I’m Raven
I write about branding, websites, visibility, marketing and the very real experience of trying to build meaningful things online without constantly feeling behind.
Around here, we talk about strategy, launches, internet culture, business growth and building a business that actually supports the life you’re trying to create.
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Join Purpose & Pixels every Wednesday for thoughts on branding, visibility, marketing and building a business that feels aligned both online and offline.