project potluck
Nonprofit to help CPG brands diversity both products and people.
Industry
CPG
services
Brand Strategy
Visual Identity
Web Design & Development
platform
Wordpress
the brief
Project Potluck is a nonprofit focused on increasing diversity across both products and people within the consumer packaged goods industry.
Project Potluck is the largest professional community for People of Color in consumer packaged goods, built to expand access to networks, mentorship, and funding in an industry that's historically left POC behind. They needed a brand with real website something that could hold its own alongside major industry partners while staying true to the community at the center of everything they do.
Social Media Templates
For Project Potluck's additional assets, we focused on extending the rebrand into the materials they rely on most to grow — giving their team tools that looked as credible as the organization itself when showing up in front of sponsors, partners, and their community.
We also created supporting assets to carry the brand into every touchpoint of their work:
Social Media Templates
Donor Deck Template
[what clients say]
“We loved working with Raven and her team. She made the process less intimidating and held our hand the whole way. We love the final product and can't wait to work with her again for the next phase.”
Kathleen Casanova, Executive Director
Project Potluck
Wordpress Website Design
For Project Potluck's website, the goal was to give every visitor — whether a POC professional, a potential sponsor, or an industry ally — a clear sense of the mission and an immediate path to get involved, before they ever had to search for where they fit.
