Website Content and Planning Template for Service Providers
The Website Prep Kit helps you organize your content, clarify your messaging and actually plan your website before you start redesigning things for the third time.
Inside, you’ll map your pages, organize your ideas, prep your copy direction and figure out what your website actually needs to do so your next website project feels a whole lot less overwhelming.
Before you redesign your website again…
Most website projects don’t fall apart because of bad design.
They fall apart because nobody slowed down long enough to clarify the messaging, structure and strategy first.
So now you’re:
rewriting your homepage every three days
opening new templates instead of making decisions
trying to explain your business six different ways
saving random inspiration posts you’ll never look at again
Sounds familiar?
Because before a good website becomes a design project, it needs to become a clear plan first.
That’s exactly what this kit helps you do.
What’s Inside
Website Planning Guide
A step-by-step guide to help you organize your pages, messaging, offers and website goals before your project starts.
Homepage Wireframe Template
A simplified structure to help you stop staring at a blank page wondering what actually goes on a homepage.
Messaging & CTA Prompts
Prompts designed to help you explain your business more clearly and stop overthinking every section of your website.
Website Prep Checklist
The exact assets, information and decisions you should have prepared before starting a redesign.
Imagine how much easier this whole process would feel with an actual plan.
Instead of reopening your website draft every two weeks and immediately feeling overwhelmed, you’d know exactly what your website needs, what pages matter and how your business should actually be communicated online.
Because once the foundation is clear, everything else gets significantly easier.
meet your new design partner
Hi I’m Raven
Strategist, designer and recovering marketer.
I help businesses stop looking “almost ready” online through strategic branding and website design that makes people trust, understand and remember the business faster.
And after working on dozens of website projects, I noticed the same thing over and over again: most people don’t actually need another template first. They need clarity.
The Website Prep Kit exists to help you organize your ideas, prep your messaging and create a stronger foundation before jumping into another redesign that still leaves you overwhelmed three weeks later.
Because good websites don’t start with a nice design. They start with a better plan.
Frequently Asked Questions
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Not exactly. The Website Prep Kit is designed to help you plan, organize, and prep your website before the design process starts feeling overwhelming. Inside, you’ll find planning worksheets, messaging prompts, wireframes, and checklists to help you get clearer on your website before building it.
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Nope. This works whether you’re DIY-ing your website, using a template, hiring a designer, or planning a future redesign.
Honestly, this kit is especially helpful before working with a designer because it helps organize your content, messaging, and direction ahead of time.
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Not at all. The prompts and templates are designed to help you organize your thoughts and communicate more clearly without sounding overly corporate or robotic. This is about clarity, not perfection.
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After purchase, you’ll receive immediate access to the Website Prep Kit through your customer portal.
From there, you’ll be able to access the templates, bonuses, resources, and walkthrough instructions.
Your future website deserves better
The Website Prep Kit helps you stop spinning your wheels and finally create a clear direction for your website before investing more time, money or energy into another redesign.